Titan Banking AI
Full brand built from scratch in 3 weeks, working directly with the founder: logo system, logomark, color, and visual language. Live at titanbanking.ai.
Brand Identity15 years shipping design that moves metrics.
Senior product designer & AI strategist. Founder of ProReels. Previously: PayPal's Accounts experience and SAP Insider's first AI chat app.
+34%bank & card additions at PayPal, vs. a prior −11% drop
−28%churn at Cuju over 18 months as sole product designer
+12%form conversion for Achieve's Growth team
<4 wksfrom brief to approved, production-bound SAP Insider app
Case studies
Deep dives across consumer fintech, AI products, and startup sprints. Each one covers the problem, my role, the process, and what actually shipped.
ProReels
My own product: documents and links become polished video reels, with AI scripts, a built-in teleprompter, and one-tap sharing.
PayPal
Making the Accounts page brand-friendly and scalable for 91.5m daily users.
SAP Insider
Their first AI-chat app, concept to production approval in under four weeks.
Cuju
Sole designer on an AI football app: 28% less churn, 60% more event sign-ups.
Achieve
Lead designer across three teams: +12% conversion, 25% faster handoff.
ReelJobs
Full brand plus app prototype in under three weeks, built AI-first.
Various Projects
MIT Sloan, NetJets, and PayPal at the World Economic Forum.
More work
Brand systems, product UX, and zero-to-one sprints from the wider portfolio.
WordBridge
End-to-end creative for an enterprise translation platform: brand system, product web design, and AI-assisted video production.
Brand + Web + Video
Petfinder / Nestlé
Annual review experience, point-of-sale redesign, and adopter quiz improvements for Petfinder.com.
UX Designer
About
I'm a senior product designer with 15 years shipping product across enterprise fintech, consumer apps, and early-stage startups. My work has reached users at PayPal, SAP Insider, Achieve, NetJets, Nestlé, Syngenta, Principal, and MIT Sloan.
I work fast and high-fidelity in Figma, and I've built AI into my process end to end: research synthesis, variant exploration, PRDs, prototyping with tools like Claude and Lovable, and production-ready design systems. The result is startup speed with enterprise-grade craft.
Every case study on this site reports measured outcomes, not vanity shots. If you'd rather ask than read, the AI assistant on this site answers from my real work history.