MIT Sloan, NetJets, and PayPal at the World Economic Forum.
The problem
A selection of shorter engagements with the same throughline: high-stakes deliverables on compressed timelines for demanding brands.
What I did
MIT Sloan. Leading the creative team at Nimblebot, I designed the UX/UI and led a cross-disciplinary team of developers and animators to deliver a native iPad experience for MIT's “A Better World” event, in 3.5 weeks, going from a single postcard asset to a fully interactive, animation-rich iPad experience displayed across the NASDAQ lounge, increasing engagement by 40%. We pivoted halfway from a website scope to native iPad due to technical limitations, and still shipped polished UI, custom animations, and reusable templates for future MIT activations.
NetJets. Converted static email proposals into digital, interactive, tablet-friendly formats: personalized programs, aircraft comparisons, and testimonials in one polished experience.
PayPal at the World Economic Forum. Transformed 5,000 data points into an interactive, animated D3.js microsite: a responsive web solution presenting global PayPal merchant data.
Outcomes
