ProReels, my own product: video creation made ridiculously easy.
The problem
Creators, founders, and job seekers know video is the highest-leverage way to build a personal brand. Actually making one is intimidating: writing a script, sounding natural on camera, and ending up with something polished enough to share.
ProReels removes every one of those walls: it turns documents and links into polished video scripts, walks you through recording with a built-in teleprompter, and gives you hosting and shareable links the moment you finish.
What I did
As founder I lead product vision, UX/UI design, branding, system architecture, and early GTM strategy. I designed the end-to-end MVP flows and micro-interactions: three ways in (paste a link, upload a file, or type your idea), AI script generation you can regenerate until it sounds like you, the teleprompter recording experience, and one-tap sharing with password-protectable hosted links.
The build is AI-native end to end: Figma AI, ChatGPT, Claude, Runway, Bolt, Lovable, and Framer accelerate research, prototyping, scripting, and engineering handoff. I run continuous user feedback loops to refine positioning and shape the roadmap toward launch.
Outcomes
