SAP Insider · 2025
SAP Insider's first AI-chat app: concept to approved production build in under four weeks.
The problem
SAP Insider had 1.2 million users going to their website daily and over 10,000 live articles, and wanted to divert some of that traffic into a mobile app where members could access content and live events.
Stakeholders were highly inspired by the Perplexity app and wanted something just as intuitive and easy to use.
What I did
I helped the team create their first AI-chat app that curates all their content and live events, translating the Perplexity-style interaction model onto SAP Insider's brand system.
I delivered a complete mobile app concept in light and dark themes, including splash and landing concepts, main app screens, and the conversational interface, in less than four weeks.
Outcomes
<4 wksfrom brief to a complete, approved app concept
−40%navigation time in user tests via simplified content discovery
1.2mdaily website users the app is built to serve
The concept was immediately approved and went to production.
